- THE GINZA

The beginnings of THE GINZA

THE GINZA first opened its doors as a fashion boutique in Ginza, Tokyo in 1975, offering select brands and items that showcased modern fashion, art and culture from around the world. Then, as now, the brand looked to maximum quality and elegant minimalism, dismantling the monolithic concept of luxury. The brand established its values of true affluence and beauty, which remain at its heart today. Adopting design codes inspired by gridded streets, THE GINZA nods to the soul of the city where it began.